Which one of the Two is Best: AdWords or Bing Ads?

Knowing precisely where to focus your budget when it comes to online marketing can be challenging, with several service providers vying for attention and each of them boasting individual merits and accomplishments that effectively promise a sizable ROI (return on investment). Pay-per-click (PPC) advertising has grown in popularity in recent years, eventually becoming a multi-billion dollar industry that can eventually guarantee success, giving savvy marketers the ability to edit and refine several PPC attributes until they deliver optimal results.

Microsoft’s Bing Ads and Google Adwords are the eventual frontrunners when it comes to paid search. However, which platform is ideal for your business? Let’s take an in-depth look at how they eventually compare.

Which is the Next in Line?

Google has long been considered as the undisputed leader of search engines. Therefore, AdWords has obviously been the primary port of call for those who wish to cash-in on listings that are sponsored. That being said, Bing has recently proven to be a serious contender to the search engine throne by claiming 21% market share for desktop search results in the United States alone, thus slowly but steadily eating into the dominance of Google.

However, this is not the entire story because Bing Ads also show up on Yahoo searches (which has a market share of 12%), eventually taking their combined total to 33%. Google still effectively holds 64% of the market share, ensuring that AdWords gets almost the double the audience of its closest rivals. That being said, there should not be an iota of doubt that Bing is successfully catching up with the leader.

With nearly twice the reach, AdWords is extremely likely to secure a greater amount of impressions for your exclusive marketing campaign. However, this also results in higher competition when it comes to bidding on keywords. A significant portion of the registered users, which stands at one million, is likely to directly compete, eventually jostling for obtaining pole position with regard to rankings. Therefore, the CPC (cost-per-click) will generally be higher on AdWords rather than Bing Ads.

That being said, showcasing your brand to a wider target audience may justify the additional expense and prove to be of immense value. After all, sales is a numbers game. These two PPC heavyweights offer greater functionality than a simple, laidback “if we build it, they will come” attitude, giving you the ability for optimizing your ads in several ways. Let us take into consideration the individual features of both AdWords and Bing Ads.

AdWords Location Targeting

A primary advantage that AdWords holds over its nearest competitor is the ability to effectively restrict searches to geo-specific regions by using “location targeting” that is highly advanced in comparison with Bing’s alternative. This feature eventually enables marketers to focus solely on individuals nearby, which is ideal for local, small businesses. When used in combination with Google Maps, it is highly unlikely that you will be missed.

Bing Ads Demographic Targeting

By utilizing the demographics tab when it comes to campaign settings, Bing gives you the ability to dictate gender preferences and effectively set age ranges for each ad. In contrast, AdWords only allows you to specify these details for video and display ads, and not search ads. You cannot wholly stop the wrong searchers from witnessing your adverts; however, you may opt to increase bid adjustments for specific groups by as much as 300% or reduce them by 90%. Therefore, if you are selling a product or offering a service that is specifically aimed at a particular target audience, you have a definite edge with Bing Ads.

 AdWords’ User-friendly Interface

PPC advertising is not an intuitive task, with a plethora of variables to master. However, the overall consensus is that Google’s platform is simpler to navigate for novices. The multitude of features is laid out clearly and AdWords benefits by effectively connecting to Google Analytics, giving you the ability to track the journeys of customers with extreme ease. Bing’s Web Analytics is essentially quite similar; however, a majority of individuals would be more familiar with Google Analytics as it is the most commonly utilized tool in order to track web traffic and understand consumer behavior on your website. You can additionally connect GA for tracking Bing Ads; however, the process is much more straightforward and simpler with AdWords.

Image Extensions for Bing Ads

Basically, extensions function as an additional ad space, allowing you to effectively display your credentials and USPs with short, crisp soundbites, such as “24/7 customer support” or “free shipping.” You may also activate CTC (click-to-call) extensions for cell phone users and include customer review ratings in order to highlight your success. Both Google and Bing provide this facility; however, Bing effectively differentiates itself by additionally allowing images to eventually appear in-line with regard to your search ads. Therefore, if your business and brand benefits greatly from visual content, you can successfully flaunt it on Bing, and demonstrate to the world what you have to offer.

Who is the Ultimate Winner?

Any competent PPC marketer will preach the doctrine of trial and error while fine-tuning ad campaigns, and paid search enables easy experimentation, thus allowing you to run multiple versions of the identical ad to verify which one performs optimally over time. In a similar manner, the openness in trying out new things needs to be extended to both platforms. The only way to answer which is the best is to try them actually. In all probability, you will find that you will eventually reap the rewards of effectively spreading your net, accomplishing maximum exposure, and possessing the flexibility for utilizing the unique features of both Google and Bing.

To conclude, there are fewer marketers who advertise on Bing; however, the audience is steadily expanding. Therefore, ad space is turning out to be cheaper and it is hitting more individuals with every passing month. AdWords remains the leader in the field, and the advantages of a larger and wider reach are obvious; however, you may opt for Bing Ads to get the best bang for your buck.

MAKE STRIKING PPC LANDING PAGES WITH SOFTTRIX WEB SOLUTIONS!

Landing Page Optimization

In the present era, Internet is the much preferred platform with the help of which entrepreneurs want to spread their business. Their business website has the capability to fetch unlimited revenues for the businessmen. Landing page is one of the major aspects that plays significant role in attaining higher ranks on Search Engine Result Pages (SERP). 

The landing page is the important path followed during searching procedure which gives final outcome according to the demands of the visitors. It is the first place or web page a visitor sees on your website. It is a web page that emerges when somebody goes online and clicks on a link given on the search engine result page after typing a term in the search box.

PPC Landing Page

PPC landing pages generally known as pay per click landing pages is an effective technique approached by present businessmen to improve their business strategy in both name and fame. This is a method where the owner of website gets money with each click of a user, so, this is an effective and profitable manner for advertising your product and making money as well. Many organizations give the services of creating effective and best PPC landing pages to attract more visitors. Softrix Web Solutions is also among top internet marketing companies which afford you brilliant knowledge to make incredible PPC landing pages by using modernized and appropriate material. The company offers the services of making the best and effective landing pages at affordable prices. By hiring services of this certified company, you can provide an edge over your competitors. The landing pages designed at Softtrix will have the down listed features:

PPC-infographic

1. Providing Relevant Data: - This professional at Softtrix Web Solutions will help you in providing the suitable and stunning data according to your website requirements. It is an essential step to appeal more people to click on your website and thus, it will automatically increase the popularity of your business.

2. Appropriate Keywords: - Keywords are very important part of PPC campaign. Your ads will be displayed only when it has relevant and targeted keyword. It is advisable to select keywords which are in less competition and are in accordance to your business needs.

3. Suitable Designing: - This Company has experienced and qualified people who know well about all the latest designing techniques. They have the basic idea about the pre selling and conversion rate according to your website and its qualities which will help you in analyzing these things in an effectual custom. All the key elements and attributing factors will be included in the design of the landing page of your website. It will not only attract more number of visitors but will as engage them for a long span of time. The clientele can be persuaded to hire your services by designing outstanding landing page.

4. Cost Effective: - The most advantageous feature of PPC landing page is that this technique is cost effective which will offer you more benefits on less cost. It contributes you a sound ecommerce solution for money purpose as well as advertising. Sofftrix Web Solutions ensures you aiding growth and maintenance by providing most alluring, informational and fascinating landing pages which will encourage the customer to click on your ads again and again and to generate profit for you.

Convert HTML Website To Wordpress For Better Web Management

We know how important is to have an effective website to gain higher visibility for maximum profitability. A web based business competing globally has to be agile enough to track the upcoming trends. We know that HTML and XHTML are known to be the founder languages of the Internet. Every thing over the Internet is built on HTML and XHTML codes. HTML website uses various other tools like Photoshop PSD, CSS to add looks and functionality to a website. Adobe PSD files are used to add images and graphics to a website, and CSS is used to incorporate presentations for better content management. As such these PSD ans CSS file are incompatible with different web browsers. These are required to be converted to HTML to ensure cross browser compatibility. This is time consuming and requires sharp software skills. Also a HTML website is static website. Once done with the codings, one cannot change or alter the content unless going back to the source codes for making amendments. With the advancing trends and needs, websites are required to be updated timely and periodically to serve their purpose best. It takes time and money to update a HTML website. This led to the growth and wide acceptance of the tools like CMS, HTML to Wordpress, Joomla conversion.

html to wordpress converter

Technologies have evolved many content management systems to build websites. Now webmasters have access to Content Management Systems (CMS) like Wordpress and Joomla. A content management system like Wordpress is more user friendly as it requires no high skill set knowlegde about the codings. It is more like “drag and drop” or “point and click” type of system. All you need to log into the admin portion of the website and make the desires changes and update. The changes you make take effect immediately. Also it offers wide varieties of themes to be used in a website. The best feature CMS offers is the dynamic content which enables to you to modify the content of a website on the fly. This makes HTML to Wordpress conversion important in the present times.

html to wordpress converter

Avid programmers prefer to convert website from html to wordpress converter for greater flexibility. Following are some of the reasons stated which elaborates on the need to convert HTML to Wordpress.

1) Wordpress is the best way to setup the a website because it is very easy to do and figure out. Also it does not require to cumbersome codings to develop a website. Converting a HTML to Wordpress increases flexibility and enables you to update the content with greater ease.

2) Wordpress offers various free themes to change the look of the website. Also premium themes are available which gives a more professional look to the websites.

3) HTML to Wordpress conversion helps in better SEO approach for higher ranking in the search engine.

4) There are plenty of good plugins in a wordpress website which helps to add unique and interesting effects to a website.

5) HTML to Wordpress conversion improves web management.

6) Installing a Wordpress website takes only minutes.

7) It offers social media integration and helps to promote the websites over various social media portals.

Understanding the key benefits from HTML to WordPress conversion, one can hire a web development company to take the job of conversion. The coding agency will integrate HTML and CSS files into WordPress. This integration helps to achieve better web management. Softrrix is web development company which offers services for HTML to Wordpress conversion. With highly efficient team of designers we cater best solutions for the needs of our clients. We at Softtrix help our clients to get friendly online marketing tools for best marketing campaigns. Reach out to us online to explore more about our highly rated services at fair prices.

Best Practice For Convert Psd to Html5 Design

The online selling and marketing concept has brought many businesses online. The increased competition in the global market calls for high quality products and services. Though merely offering good quality products and services wont serve the purpose of gaining profitability unless these are effectively marketed over the Internet. This has to be kept in mind when doing business online, one need to stand out of the many big competitors who may have monopolies in the market. In order to hit these players one need to be highly efficient in every field concerned. 

One of the biggest challenges faced by the business owners is that they have to rely greatly over the webmasters to create and design an effective website and marketing campaigns. This puts much responsibly over the shoulders of the webmasters. They are now becoming more articulate with their designs to get the desired attention. Evolving technologies are benefiting these designers by providing them with advanced tools and technologies to design an attractive website or web pages. Various tools are used to design an attractive website like Adobe PSD, CSS where HTML, XHTML, HTML5 are the mark up languages on which the codings are done. Everything over the Internet is built on the semantic codings of HTML.

To add attractive features to a website Adobe PSD files are used. Adobe Photoshop is a popular software used extensively to edit images. Images are saved in layers and through the Adobe Photoshop one can slice the layers of the images to match with the theme of the website. Cascade Style Sheets are used to incorporate presentations over the website  It also helps to separate the content from the images and graphics which helps in better content management. Though conversion of CSS, PSD to HTML5, HTML, XHTML semantics is required to ensure cross browser compatibility.

HTML5 is a new HTML standard because of its extended capabilities. HTML5 is an advanced mark up version which has gained much hype in the industry for developing more interactive and dynamic websites. HTML5 uses the PSD files, CSS files to add images and graphics to the real website. This has led to the soaring need for the conversion of PSD to HTML5. This has opened doors for PSD to HTML5 conversion services. This helps to convert a multilateral image format to SEO semantic, W3C valid, cross browser compatible file.

Advantages to convert PSD file to HTML5 :

1) Unique designs

One can design a unique website by converting Adobe PSD files to HTML5. This helps you to incorporate graphics, images to your site.

2) Compatibility

Converting PSD to HTML5 makes your website cross compatible. Also, a web site should perform efficiently over different browsers and devices like Smart phones, Ipads, Iphones, Tablets etc.

3) CMS integration

After converting PSD to HTML5, it can be successfully integrated with CMS themes so as to manage the content well.

We at Softtrix offer services for web destining and developing. Aiming at customer satisfaction we deliver high quality solutions. Keeping ourselves updated with the latest tools and techniques we are catering clients globally. Being in the business from past 10 years now we bear a competitive advantage in the market. We also do provide services for converting PSD to HTML, PSD to HTML5, CSS to HTML, PSD to HTML/CSS. Our prices are quite reasonable. You may explore more about us at our 
website.

The Best Ways How To Improve Conversion Rate Online

Improve Conversion Rate

The advent of the online marketing has revolutionized present selling concept. With a large number of competitors in the online market, now the business entrepreneurs and webmasters aim at increasing their conversion ratio. Most of the businesses are able to attract traffic to their website but still fail to convert them into sales. So their hefty spendings over the website creation are not justified. Merely creating a Hi Tech website does not serve the purpose to have the conversion ratio. Many online and offline strategies are required to be implemented to have a successful conversion ratio. Several factors are responsible to improve the sales conversion. Online marketing techniques like PPC marketing, SEO marketing, participating in market forums and offline techniques like blog writing, article writing helps you to spam a network to increase traffic. Anything you put over the web demands quality, else not body will waste his time in reading crap. Right design of the web pages with righteous content is much essential.

Savvy webmasters follow certain strategies to enhance the conversion ratio to a website. A conversion ratio is the number of hits to a site required to generate a sale. When a visitor lands on a page he scans the pages of a website to presume the credibility of the business. A smart content and easy navigation puts a positive impression over the visitor. Though there are several other factors which determine the conversion ratio.

Tips For How To Improve Conversion Rate:

Efficient website design and keyword rich righteous content are very essential, following are some of the points which helps you to increase sales conversion.

 1) Improving Headlines

Head lines are really important as they the extensions to the promises made earlier. These should be catchy enough to hold the interest of the visitors.

 

2) Improve the language

Effective communication helps the visitors in their decision making process. Try to communicate well from start to finish with your prospect and constantly hold his interest.

3) Start Tracking

Using Google Analytics and SEO techniques we can find out the keywords which are usually searched. This helps to know your customers and their needs well.

4) Offer value before pitching sales.

Tell your customers about your products and services. Communicate the value you are offering. Make customer understand that you offer a worthy product or service at justified price.

5) Supporting Data

Visitors like to know more about the company. Including links to relevant blogs, articles or including information like any awards won by the company, enrollment in any renowned organisation which provides support to the company's reputation helps in building trust.

6) An irresistible offer

Pitch your offer as to be the best in the category. You need to build a successful lead than merely coveting a sale.

We at Softtrix, a web development and designing company offer complete solutions for your needs. With our profound experience, we create well efficient websites. We follow best strategies to increase sales conversion ratio. We are updated with the new trends and techniques in the market and hence deliver the best solution. Charging fair prices, we offer cost effective solutions. We bear a competitive edge in the market and cater to the clients globally. Explore more about us at our company website.

Hire Cheap Pamphlet Designer In India From Softtrix

Print media is the most commonly used medium to market information about any products or services. It is the most accessible form of communication media widely used by the masses since ages. Pamphlets and brochures are distributed by the marketeers to educate their target customers about their products and services. These marketers outsource their task of getting the print media generated by some efficient pamphlet designers and developers, having much expertise in their work. These marketers demand of innovative pamphlet designs which are easily understandable by the commoners. 

pamphlet design

 

Many companies today are offering services for pamphlet designs. Having team of professionals with much expertise they offer high solutions for pamphlet designing. Pamphlet designing is an art which require great graphics designing skills where a is message printed on a sheet of paper and should reach to the target customers effectively. A pamphlet designer has to fit entire message in the given pamphlet size using various colors codings and images to communicate effectively. 

 

While hiring services for pamphlet designing one must consider some of the basic requirements that a pamphlet or pamphlet designers must fulfill. Pamphlet should always be full of creativity, diversity, information and attractiveness. Advanced tools should be used to design these pamphlets so as to integrate the entire information into a single sheet. A pamphlet designer has to do a proper research about the nature of the business of his client before he may take up the task for designing pamphlets. Also the client has to communicate properly to the designer about his needs and a designer must be able to understand them clearly.

 

A pamphlet should be rated on the following parameters:

1) A good layout.

A good layout means that the entire pamphlet should be printed keeping the flow of the information constant. Text information may be supported with images depicting same information in a easy format. It is known to all that reading texts becomes boring and information interpreted through the images is interesting and well remembered. It is in the layout design that the total amount of information is scrutinized keeping in view the amount of space available according to the varying priorities. A good layout produces a positive impression and a reader may take time to read the entire pamphlet with interest.

2) Colors and fonts used.

Graphic designers use various color combinations to illustrate the information. Also the information interpreted through these images with selective backgrounds and color coding helps the commoners to interpret it in an effective way. Also these colors and fonts used should be pleasing to the eyes and easy to read.

3) Cost effectiveness

A successful manager always tries to lower the cost of designing and printing these pamphlets so as to fit it in the advertising budget. So a graphic designer should try to keep the designs of the pamphlets simple to save on costs yet making them communication effective.

4) Using advanced technologies for pamphlet designing.

We claim our high end services for pamphlet designing. With our expert professionals we offer highly customer oriented services and aim at total customer satisfaction. Our professionals keep themselves updated wit the upcoming IT modules for pamphlet designing and offer services world wide. We pride our services at reasonable prices thereby cutting edges over the competition in the international market. Check out the competitive prices we offer with quality services and classy designs.

So reach out to our efficient pamphlet designers to get your pamphlets designed with advanced technologies to make your marketing campaign a success.